The Consumers’ Approach to Sustainable Consumption and Production: a Case Study in Lithuania

Gintė Jonkutė


The promotion of sustainable consumption and production (SCP) as the most important goal and the main challenge to continuously improve the well-being of present and future generations was stated in the European Union (EU) Sustainable Development Strategy, which was renewed in 2006. Consumers show more concern about their consumption patterns. Unfortunately, actual consumption behaviour is changing very slowly and achievements in industrial efficiencies do not ensure significant positive changes. Even though old member states of the EU still have the largest volume of consumption expenditure, new member states are already not so far from them with one of the highest increases recorded in the Baltic States according to the data from Eurostat. This paper will highlight the most important results from the survey for Lithuanian consumers in order to ascertain their attitudes and habits and to determine relevant factors that influence, inhibit and motivate their consumption behaviour.




sustainable consumption and production (SCP), consumers, survey, behaviour

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Print ISSN: 1392-1649
Online ISSN: 2029-2139