The Evaluation of Impact on Business Organisations in Lithuania to Operate in an Environmentally Friendly Way
The article presents the results of empirical research on environmental stakeholders’ impact on Lithuanian business organisations to act in an environmentally friendly way. Theoretical research framework is based on the research tool of the International Business Environmental Barometer (IBEB) and covers strengths and types of different environmental stakeholders (including internal and external stakeholders), organisational strategies of relations with them, and consequences of environmental stakeholders’ impact. The IBEB is a representative quantitative survey of managers of business organisations to examine how managers feel environmental stakeholders’ pressure. Taking the purpose and attitudes of the research framework and the results of pilot interviews into account, some changes in IBEB methodology have been made. The results reveal quite low pressure of environmental stakeholders on managers of business organisations to deal with environmental issues.